Creative Management for Creative Teams

Contents
1. Introduction: Why Coaching?
2. What Is Business Coaching?
3. Coaching Is Not Training, Mentoring or Counselling
4. Different Types of Coaching
5. The External Coach or Coaching Consultant
6. The Manager as Coach
7. Coaching and Leadership
8. Key Coaching Skills
9. The GROW Coaching Model
10. Formal and Informal Coaching
11. How Coaching Creates Creative Flow
12. The Business Impact of Coaching
13. Why Coaching Matters to Creative Companies
14. Recommended Coaching Books