The tribute, "el Dia de los Muertos," has become popular since the 1970s when Latino activists and artists in America began expanding "Day of the Dead" north of the border with public, and often artistic, expressions. Regina M. Marchi combines ethnography, historical research, oral history, and cultural analysis to explore the transformations that occur when the tradition is embraced by the mainstream. Day of the Dead in the USA provides insight into the power of ritual to create community, transmit oppositional messages, and advance educational, political, and economic goals.