The book is written in simple terms, down to earth with analogies and examples within the grasp of most readers. It communicates a definite structure which one can follow easily and which can be relied upon better than other behavioral concepts. Dr. Flower-s dominant philosophy of potential as the greatest force and actual energy carries through the writing and provides motivation for achievement. Marketing: The book would serve a number of cultures including those interested in self-help, self-improvement, those on a path or seeking a purpose, philosophy lovers, pop psychology and self-exploration. It cuts across age and gender as well as social status.