Writing For Multimedia And The Web: A Practical Guide To Content Development For Interactive Media (third edition/BOOK ONLY)

Garrand’s Writing for Multimedia and the Web is the best textbook I’ve found for examining the theory and practice of multimedia writing. The text is straightforward, and the case studies and tools facilitate student achievement. I’ve tried several other texts for my Writing for Multimedia course, but I always return to Garrand. His book sets the standard in the field.
—Michael Huntsberger, Ph.D., University of Oregon
"Writing for Multimedia and the Web" is a book for rank beginners and experienced professinals alike, for the neophyte student or the traditional media writers who want to expand their skills. Teachers will find it invaluable as a text and schollars will appreciate the way Garrand integrates theory with application. How can he accomplish so much for such a varied audience? With a smart balance of interviews, explanation, and examples. The novice can work his way through from the beginning, where Garrand, patiently supplies a succinct overview of the field, replete
with definitions and an easy to understand description of where the media writer fits into this dizzying process.