This book is the first introductory text on postfeminism. It provides an indispensable guide that both surveys and critically positions the main issues, theories and contemporary debates surrounding the term. The book analyzes postfeminism's underpinnings and critical contexts, different definitions and meanings as well as popular media representations.
Adopting an inclusive and interdisciplinary approach, the authors situate postfeminism in relation to earlier feminisms and address its manifestations in popular culture, academia and politics. They draw on a wide range of well known examples and case studies to discuss such diverse topics as Backlash, Girl Power and Chick-lit, Postmodern Feminism, Queer Feminism, Third Wave Feminism and Enterprise Culture. The accessible, user-friendly format allows students and lecturers to explore the diverse postfeminist landscape as well as examine specific versions of it. The text is essential reading for all students and academics seeking a detailed and comprehensive understanding of postfeminism.