Plain Style: Techniques for Simple, Concise, Emphatic Business Writing

Simple, straightforward writing is convincing, saves time, and prevents misunderstandings. But why is it so hard to achieve? This incisive guide suggests ways to think about writing that can simplify how writers choose to express their ideas. It examines the reasons why many business people with good skills write long, complicated sentences--then helps them break the habit. Offers 35 techniques for writing concisely and with emphasis.