"The Poetics of the Open Work" deals with various sorts of texts, but all the other essays collected here concern verbal texts. "The Semantics of Metaphor" (Chapter 2) and "On the Possibility of Generating Aesthetic Messages in an Edenic Language" (Chapter 3)both of 1971examine how the procedures of aesthetic manipulation of language produce the interpretive cooperation of the addressee. The two essays on the popular novel, ''Rhetoric and Ideology in Sue's Les Mystères de Paris" (Chapter 5) and "Narrative Structures in Fleming'' (Chapter 6)both of 1965deal, as does the essay on Superman, with texts which aim at producing univocal effects and which seem not to call for cooperative activity on the part of the reader. However, I realize today, after having developed a general semiotic framework in my book A Theory of Semiotics (1976), that even these essays are dominated by the problem of the role of the reader in interpreting texts. DOWNLOAD :
Not registered yet? We'll like you more if you do!