Published by: dulichdtu (Karma: 36.43) on 22 November 2008 | Views: 6047
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One of the most comprehensive-yet readable surveys of all major facets of business. This best-selling text moves from general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business-further enriched by a host of supplements.
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