"Introduction to Business" provides students with research-based reading strategies and integrated academic activities to build comprehension and reinforce key academic concepts, all within the context of business topics. Reading age for native speakers: High School students
Features: Integrated Academic Skills help teachers reinforce student learning to help meet NCLB guidelines and provide rigor. Research-based Reading Strategies help students improve reading skills and comprehend key concepts and information. Partnerships with Standard and Poor's and BusinessWeek provide real-world activities that bring relevance to learning. Current topics such as globalization, ethics, technology, and cultural diversity are covered.
CONTENTS
To the Student Reading Skills Handbook
Unit 1 - The Economy and You Chapter 1: Basic Economic Concepts Chapter 2: Economic Resources and Systems Chapter 3: Economic Activities in a Changing World Chapter 4: Business Ethics and Social Responsibilities
Unit 2 - Owning and Operating a Business Chapter 5: Entrepreneurship and Small Business Chapter 6: Business Ownership and Operations Chapter 7: Business Management Chapter 8: Leadership in Management Chapter 9: The Impact of Technology in Education
Unit 3 - Influences on Business Chapter 10: Business in a Global Economy Chapter 11: The Role of Government in Business Chapter 12: Money and Financial Institutions
Unit 4 - Marketing Chapter 13: Marketing in Today’s World Chapter 14: Advertising: The Art of Attracting an Audience
Unit 5 - Human Resources Chapter 15: Human Resources Management Chapter 16: Culture and Diversity in Business
Unit 6 - Financial and Technological Resources Chapter 17: Managing Business Finances Chapter 18: Technology in the Workplace Chapter 19: Basic Computers
Unit 7 - Career Planning in a Global Economy Chapter 20: Developing a Career Plan Chapter 21: Getting a Job
Unit 8 - Buying Goods and Services Chapter 22: Making Consumer Decisions Chatper 23: Consumer Rights and Responsibilities Chapter 24: Protecting Consumers
Unit 9 - Credit Chapter 25: The Basics of Credit Chapter 26: How to Get and Keep Credit Chapter 27: Credit and the Law
Unit 10 - Money Management Chapter 28: Managing Personal Finances Chapter 29: Checking Accounts Chapter 30: Savings Accounts Chapter 31: Investing in Bonds and Stocks Chapter 32: Real Estate and Other Investment Options
Unit 11 - Risk Management Chapter 33: The Basics of Risk Management Chapter 34: Vehicle and Property Insurance Chapter 35: Life and Health Insurance
Math Appendix Business Plan Appendix Key Terms Glossary Academic Vocabulary Glossary Index
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