Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management

Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Reading it is as stimulating as spending an evening with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time.

* Brings together well-known thought leaders on the importance of narrative and storytelling for organizational success
* The book's easy to read, engaging style of storytelling makes you feel part of the conversation
* Only book that includes personal stories and perspectives from Larry Prusak and John Seely Brown