The 8th Habit From Effectiveness to Greatness
In the more than fifteen years since its publication, the classic The 7
Habits of Highly Effective People has become an international
phenomenon with over fifteen million copies sold. Tens of millions of
people in business, government, schools, and families, and, most
important, as individuals have dramatically improved their lives and
organizations by applying the principles of Stephen R. Covey's classic
The world, though, is a vastly changed place. The challenges and
complexity we all face in our relationships, families, professional
lives, and communities are of an entirely new order of magnitude.
Being effective as individuals and organizations is no longer merely an
option -- survival in today's world requires it. But in order to
thrive, innovate, excel, and lead in what Covey calls the new Knowledge
Worker Age, we must build on and move beyond effectiveness. The call of
this new era in human history is for greatness; it's for fulfillment,
passionate execution, and significant contribution.
Accessing the higher levels of human genius and motivation in today's
new reality requires a sea change in thinking: a new mind-set, a new
skill-set, a new tool-set -- in short, a whole new habit. The crucial
challenge of our world today is this: to find our voice and inspire
others to find theirs. It is what Covey calls the 8th Habit.
So many people feel frustrated, discouraged, unappreciated, and
undervalued -- with little or no sense of voice or unique contribution.
The 8th Habit is the answer to the soul's yearning for greatness, the
organization's imperative for significance and superior results, and
humanity's search for its "voice." Profound, compelling, and stunningly
timely, this groundbreaking new book of next-level thinking gives a
clear way to finally tap the limitless value-creation promise of the
Knowledge Worker Age.
Covey's new book will transform the way we think about ourselves and
our purpose in life, about our organizations, and about humankind. Just
as The 7 Habits of Highly Effective People helped us focus on
effectiveness, The 8th Habit shows us the way to greatness.