Good Press: An Insider's Guide to Publicizing Business and Community News
From a scribbled announcement submitted on the flap of a frozen
dinner entree to a faxed message from God’s self-proclaimed humble
prophet Tex, Richard V. Tuttell has seen it all during his 20-year
career as a community newspaperman. In Good Press, he shares his
insights and experiences to put readers behind the editor’s desk and
improve their chances of having news releases printed or broadcast.
Tuttell points out where the majority of submissions fail to come up to
publication standards and answers the only two questions newspaper
editors are ever asked—Why didn’t you put that in the paper? Why did
you put that in the paper? Sample press release forms are included.